Blog 3 - Styles Of Television Advertising

In Television Advertising, there are 8 different styles used. Humor, Parody, Shock, Surrealism, Repetition, Sex and Famous Faces. Theses style help draw attention to the viewers that are watching the adverts. 

  

Humor

Cadbury's Gorilla Advert

By using humor in adverts it catches peoples attention and makes people watch the advert, If they enjoy the advert, it helps them remember what the advert is and what the advert is trying to sell to the audience. Humor can be seen in this 2007 Cadbury's advert where a Gorilla is seen playing a set of drums to a Phil Collins song. This causes humor because it is odd seeing a Gorilla play drums and it causes people to laugh at the advert. I think this style is most appropriate for this product because by putting such a odd thing in a advert for chocolate, it causes the advert to be remembered by anyone who watches it and they remember the name of the product that is being shown in the advert.   

Parody

                                   

(Normal advert)

                                     

(Parody)

John Lewis advert 2013

The style that is being used in these adverts is Parody. By using Animation to make the advert look cute to all the people that are watching it. In the original advert for the Christmas advert for John Lewis, it is all sweet and cute to give it the whole Christmas feel of love and caring. We then get the Parody that put a twist on the whole advert at the end, It keeps up the whole cute feeling until the end where the hunter comes out and shots the bear which makes the parody more memorable then the actual advert because of the bear being shot, shocking all the viewers that are watching it. People make these parody's of adverts such like this because they want to show what they think of the advert or it's because they wanna show what would really happen in real life.  

Shock

safe driving adverts

These's adverts use Shock to get the attention on people who drive. This style makes the audience feel sad but makes them more aware of what can happen if they do not stay safe on the road. The way that this advert is so memorable is because of all the shocking images that are used such as people getting hit by car or cars being hit by other cars ect. I think this style is most appropriate for the service it is trying to sell because the service is trying to sell safer driving to people and I think that this is successful because if you are a driver and you watch such a horrific advert such as these, it makes you think more about being safer on the road, such as watching the road more carefully, not texting/calling someone when driving and going at a safe speed. 

Surrealism 

Japaneses Banana Advert 

By using Surrealism in adverts, it makes the audience think about the advert more to understand it. If the understand it they then chose if they liked it or not. Surrealism is seen in this advert because of the man who has banana's coming out of his ears, his nose and from the back of his head, which causes the advert to become memorable to it's audience. This could make the audience feel a little uncomfortable about it or they could find it rather funny. Either way you remember that the advert is advertising bananas. This advert can be successful with children. When children see this advert, it could possibly make them ask their parents to go buy more banana, which is good for the parents because it means that their children wants to eat healthier,     

Intertextuality.

                                             Sky Movies Christmas Advert 2011

In this advert, Intertextuality is used. With in this advert you can see a man that is running late to get home to his family on Christmas. We can also see how Sky has put in the movies that they would be showing over the Christmas holiday and the man is acting like he is a part of all the movie clips that are being shown.The audience possibility in a good way, specially the children because it attracts there attention to the advert and gets them excited to watch the movies that are being shown over the Christmas holiday.

                                                                     Repetition

                                                                Keds shoes advert
    
 In this advert, Repetition is used. Repetition can be seen in the song  that is sung in this advert. The repeating of the name of the object that is trying to be sold (Keds shoes) it makes the audience that is watching the advert remember the object because it is constantly being mentioned through out the advert, making people want to go and buy the shoes because it also mentions how good they are to play sports in, which attacks young boys and also girls if they like to play sports.                                                                    
                                    
                                                                              sex
                                      
                                                              Diet Coke "Gardener"

This advert uses 'Sex' in it. This can easily be seen when the attractive Gardener takes off his soaking t-shirt off in front of the group of women and their all stare at him in a sexual way. This advert draws in the female attention because of the attractive young man taking off his shirt, showing off his nice body that a lot of woman look for in a man. By doing this, it causes females to buy the product more because every time they see the diet coke can, it will remind them of the man in this advert.    
                        
                                                                    Famous Faces

                      Pepsi Commercial with Pink, Beyonce, Britney Spears and Enrique Iglesias

This advert uses Famous Faces in it. By using Famous faces, it makes people want to watch the advert more because they get to see their favorite artists or actor in the advert and buy the product because they have seen their favorite artist or actor using or drinking or even eating the product that is being advertised to them on the screen. By using Famous people in adverting, it helps the product sell quicker and bring in money for the people who are selling the product.

Blog 2 - Forms of Television Advertising

Realist Narrative

Persil Washing Up Liquid

In this advert you have one cousin doing the dishes at the beginning then the other cousin asks him a question about the product being sold and the older cousin tricks him into doing all the washing up for him.
 This advert is targeted to older woman, due to woman mostly do the washing up. By using a famous person in the advert (cousin William) it makes the advert more eye catching to the viewers because people start to notice who he is and what he is from. By using humor, it makes the advert more memorable to the audience because it made them laugh. The Advert uses scientific facts as well. By doing so it makes the audience want to buy it more because it was 'scientifically' proven that it will do the job.  
The benefits of buying the product were emphasized when the school was showing his cousin how persil grips onto the dirt so that it can not get back onto the plate and when they took the plate out of the water the plate was all shiny and clean. This could make the audience interested in buying the product being advertised and the name of the product was mentioned about three times though out the whole advert.
Another thing that makes this advert effective is because it reflected a lifestyle that the target audience would recognized and empathize with. This can be seen with you look at the amount of dishes that have to be washed. Many people would look at this and could be like 'This is my life on a daily bases' so it get people to watch it and to see how it all works out in the end.

Anti-realist Narrtive

Halloween Horror Nights 2007 Advert

In this advert you have a man at a carnival and he goes to have his future told to him but it goes terrible wrong when three well known horror faces show up and gives the man a horrible death.
  This Advert is targeted towards people who in joy horror things and the age group for this advert would be 16 and older. By using the famous Horror faces such as Freddy, Jason and Leather face, it draws in all the people who have watched the horror movies and gets them to watch the advert more.
What makes this advertisement more effective is because by making the advert more dark and scary it draws in more views because they been to question what is happening in the advert and why it is so dark. So it get the mind of the viewers working.
Another thing I think that made this advert more effective is that it is like a short film. The viewer was not bombarded with the product until the end of the product placement was a climax. By using a shot film like they have done here, they have made the advert more memorable. I actually remember seeing this advert when I was on holiday in Orlando in the year 2007 and to this day I still remember how much it frightened me but at the same time I found it clever because by people getting scared by the advert, they would want to buy tickets to see if the rest of the night will scare them too.

 Animation

Kit Kats Animated Advert

This advert is for people who may like the chocolate Kit Kats and I think it is aimed at people who work by the way that the setting is at a office but I think that the humor is aimed at the younger audience.
 What Makes this advert noneffective is the fact that we only see the name of the product being advertised once with the whole advert so by the time it is over, people tend to forget what the product was that was being shown to the audience. Another noneffective part about this advert is that the advert is a bit to long. Even though it has humor to make people laugh at it, you get to focused on the story that is happening in this advert that you kind of forget about the product that is being advertised.  
   
Documentary

Marmite advert

This is advert for marmite. It show marmite being shown as abused animals and people come and rescue it and bring it to the marmite shelter.
I think this advert is effective because it tell us the name of the object being advertised a few time so the the audience can remember it the next time they go shopping, plus the advert has a sense of humor that makes more memorable to the viewers.
On the other hand, the advert was not effective because some people may think that the advert it mocking animal cruelty, which can be a sensitive subject to some of the people that watch the advert.  
Talking Heads

In this advert, you have all different famous people being told to tell everyone not to vote but then they all end up telling us reason why we should vote, This advert was for the elections in America a few years ago and it is for anyone who is old enough to vote,
One of the reasons why I think that this advert is effective is because the humor that it uses and the fact it has famous people in it. By using humor and famous faces in the advert it gets people to watch it. Another reason for this advert being effective is that after it uses the humor,it goes serious.
The advert then goes into telling people so many impotant reasons for why they should go and vote reasons such as: bring soldiers home from fighting, having your say on how things should be run, gay marriage ect.  

Stand Alone

Cabury chocolate
 In this advert you have a gorilla playing a set of drums to a Phil Collins' song,
The advert is ineffective because the gorilla playing drums really doesn't go with the whole point of trying to sell cadbury's chocolate to it's audience. In fact, you don't even know that it's for Cabury until the very end of the advert. This could actually confuse a lot of people who are watching the advert.    

Series

BT series-flatmates

These adverts are about flatmates that use BT broadband in their flat, This advert is aimed at at people who are interested in the BT broadband but I also think that it is aimed at younger people who are thinking about moving in with friends and will be looking for a broadband that everyone can use.
I think that these adverts are effective because it gives facts about how the broadband is good to use and how that it faster then any other broadbands. This makes people interested in the broadband.
Another thing that makes the advert good is the story lines, The story lines of the adverts are good for younger people who are looking for room mates or have room mates so they can relate living in a flate with other people.    

An Introduction to Advertising

Welcome to 'An introduction to Advertising.' This blog is designed to tell you everything that you need yo know to be successful in the world know as advertising! this blog is going to provide you with details for...

• Different formats of advertising
• Different purposes of advertising
• Examples of effective/ineffective adverting campaigns
• Examples of controversial adverting campaigns
• Different styles of television Advertisements
• How Television adverts and produced 
• Common Codes and Conventions
• How Advertising is regulated.