You can find information on Television Ratings on BARB and key strength. This imformation is useful because they measure the population of a programme, in terms of population and number of viewers. Ratings are important to commercial broadcasters such as ITV and Channel 4 because they are able to charge more for advertisements during high-rated programmes. Depending on TV ratings, broadcasters may drop shows from their lineups or switch them to different times where they have more chance of being popular.
A programme profile is what the programme is for, when it will be aired and how many rating it gets. It is useful for broadcasters to know this to that way they know what time to show the programmes and what channels they should be on and who they are aimed at so if it is a child show it would be played in the morning, if it is something for the whole family it would be played in the afternoon when parents and kids get in from school and if it is just for adults it would be aired at night.
A rate card is a document containing prices and descriptions for various advert placements options available from a media outlets. Rate cards are useful for an advertising company such as ITV and channel 4 because the broadcasters then know when to put an advert in between TV programmes and how much it will coast to have the advert advertised.
Information that can be found in an online advertisers' information pack is that if you want to advertise on channels such as Channel 4, you can learn about the air times, the sponsorships, digital air time, learning about advertising, the campaigns and current opportunities. This is helpful to advertisers because it is helping get more informations about advertising on channels like Channel 4.
Friday, 23 January 2015
Blog 7 - Methods of Research
It is important to conduct research before you start planning a new advertising campaign because it helps you to understand your customers and their preferences such as their location, age, gender, income level ect. It also helps to make the product more effective to marketing campaigns. Also, if you plain your new advertising campaign, it will help you understand how to make the product stand out more from all the other products.
Primary Research
Primary Research is your own research and it is not copied from anyone else. It is research to find your own answers to specific questions. Examples of primary research can be found in questionnaires, surveys, internet forums and in interviews or group research. and advantage of primary research is being able to explore the secondary research already preformed by other reachers. Carrying out their own research allows the media organisations to address issues specific to their own situation.
The advantages with primary research is greater control, not only does primary research enable the marker to focus on specific issues, it is also enables the marketer to have a higher level of control over how the information is collected. This is means a researcher can focus on his/her's product only. they can analyse it better. It also gives the researcher a higher level of control over how the information is collected. This means a media company can focus on their product only and will have better informations on which to base their analysis.
The disadvantages of primary research are the costs and the time it takes. it is time consuming because primary researchers have to start with no existing data so all the research has to be done from start to finish by the researcher. Primary research may be very expensive because all of the data has to be independently collected without any help from perviously existing data and it can take a lot of money to do that.
Secondary Research
Secondary Research is research that is done by someone else and can be used along side primary research. Secondary research is usually published in pamphlet, newspapers, trade publication, magazines and in newspapers. Media firms can also get information from the government, competitors or trade publications. there are advantages and disadvantages to secondary research. The advantages to secondary Research is that it is easy because of the already existing data. Most of the already existing sources are accurate, therefore making your research easier.
Primary Research
Primary Research is your own research and it is not copied from anyone else. It is research to find your own answers to specific questions. Examples of primary research can be found in questionnaires, surveys, internet forums and in interviews or group research. and advantage of primary research is being able to explore the secondary research already preformed by other reachers. Carrying out their own research allows the media organisations to address issues specific to their own situation.
The advantages with primary research is greater control, not only does primary research enable the marker to focus on specific issues, it is also enables the marketer to have a higher level of control over how the information is collected. This is means a researcher can focus on his/her's product only. they can analyse it better. It also gives the researcher a higher level of control over how the information is collected. This means a media company can focus on their product only and will have better informations on which to base their analysis.
The disadvantages of primary research are the costs and the time it takes. it is time consuming because primary researchers have to start with no existing data so all the research has to be done from start to finish by the researcher. Primary research may be very expensive because all of the data has to be independently collected without any help from perviously existing data and it can take a lot of money to do that.
Secondary Research
Secondary Research is research that is done by someone else and can be used along side primary research. Secondary research is usually published in pamphlet, newspapers, trade publication, magazines and in newspapers. Media firms can also get information from the government, competitors or trade publications. there are advantages and disadvantages to secondary research. The advantages to secondary Research is that it is easy because of the already existing data. Most of the already existing sources are accurate, therefore making your research easier.
The disadvantages are that you do not know who did the research and how honest and accurate it is. Also it can be biased and inaccuracies cannot be checked.
Blog 9 - Referencing
· "Specs & Delivery | How to Deliver Commercials to
Channel 4". Channel 4: 2001.
<http://www.channel4sales.com/planning_and_buying/ad_specs_and_delivery> (Accessed 24/10/1)
<http://www.channel4sales.com/planning_and_buying/ad_specs_and_delivery> (Accessed 24/10/1)
·
“Top 30 Programmes” : Broadcasters
Audience Research Board http://www.barb.co.uk/ www.barb.co.uk/viewing
·
“Top 10 Programmes” Broadcasters Audience Research Board
http://www.barb.co.uk/ www.barb.co.uk/viewing
· “How we do what we do”: Broadcasters Audience Research Board
http://www.barb.co.uk/ www.barb.co.uk/viewing
|
· “Advertising | How to Advertise on Channel 4 and its platforms”: http://www.channel4sales.com/advertising.
· “Viewing
data”: Broadcasters
Audience Research Board http://www.barb.co.uk/ www.barb.co.uk/viewing
· “Five controversial TV and internet ads – video” - The
Guardian www.theguardian.com › News
› Media › Ad
break :
https://www.youtube.com/
http://www.asa.org.uk/~/media/Files/ASA/Misc/ASAHarmOffenceReport.ashx: www.asa.org.uk > Public perception of harm and offence in UK advertising
http://www.digitalspy.co.uk/media/information/a9722/tv-ratings-faq.html#~p2cn6C6H3CAEOK www.digitalspy.co.uk > TV ratings FAQ
https://dub123.mail.live.com/mail/ViewOfficePreview.aspx?messageid=mgXoxZPIKg5BGelgAjfeSjGA2&folderid=flinbox&attindex=1&cp=-1&attdepth=1&n=19436098 Task 8 powerpoint for sources of information in advertising
https://dub123.mail.live.com/mail/ViewOfficePreview.aspx?messageid=mgXoxZPIKg5BGelgAjfeSjGA2&folderid=flinbox&attindex=0&cp=-1&attdepth=0&n=25183936 Task 9 microsoft word for Referencing
https://dub123.mail.live.com/mail/ViewOfficePreview.aspx?messageid=mgXoxZPIKg5BGelgAjfeSjGA2&folderid=flinbox&attindex=2&cp=-1&attdepth=2&n=80953791 Task 7 powerpoint for Methods of research
http://en.wikipedia.org/wiki/Rate_card www.Wikipedia.org > Rate Card
http://www.digitalspy.co.uk/media/information/a9722/tv-ratings-faq.html#~p2cn6C6H3CAEOK www.digitalspy.co.uk > TV ratings FAQ
https://dub123.mail.live.com/mail/ViewOfficePreview.aspx?messageid=mgXoxZPIKg5BGelgAjfeSjGA2&folderid=flinbox&attindex=1&cp=-1&attdepth=1&n=19436098 Task 8 powerpoint for sources of information in advertising
https://dub123.mail.live.com/mail/ViewOfficePreview.aspx?messageid=mgXoxZPIKg5BGelgAjfeSjGA2&folderid=flinbox&attindex=0&cp=-1&attdepth=0&n=25183936 Task 9 microsoft word for Referencing
https://dub123.mail.live.com/mail/ViewOfficePreview.aspx?messageid=mgXoxZPIKg5BGelgAjfeSjGA2&folderid=flinbox&attindex=2&cp=-1&attdepth=2&n=80953791 Task 7 powerpoint for Methods of research
http://en.wikipedia.org/wiki/Rate_card www.Wikipedia.org > Rate Card
Blog 6 - Audience Information
When it comes to advertising, the audience are studied very carefully so that advertisers understand how they are meant to sell the product to that audience.
One common way of describing audience is to use a letter code show their income bracket:
A. Top management, bankers, lawyers, doctors and other highly payed professionals.
B. Middle management, teachers, many 'creatives' such as graphic designers.
C. Office spectators, junior mangers, nurses, specialist clerical staff ect.
D. skilled workers, trades-persons (white collar)
E. Semi-skilled and unskilled manual workers (blue collar)
F. Unemployed, students, pensioners, casual works.
Psychopathic is the study of personality, value, attitude, interests and lifestyles. This area of research focuses on:
Interests,
Activities,
Opinions,
Hence psychopathic factors are also called IAO Variables.
Geodemographic segmentation is based on two simple principles:
1. People who live in the same neighbourhood are more likely to have similar characteristics the two people chosen at random.
2. Neighbourhoods can be categorised in terms characteristics of the population which they contain. Any two neighbourhoods can be placed in the same category, i.e, they contain similar types of people, even though they are widely separated.
Once they know the income/status, age, gender, race, location of their potential audience, media producters can began to shape their adverts to appeal to a target audience with known reading/viewing and listening habits.
Once the advert had been produced, it is important to make sure your target audience to see it.
The audience is very important though out the media. It is the audience that buy the product so it is very important that you can catch their attention with the advert that gets shown. All media texts are made with an audience in mind, theses are the people who will receive it and make some sort of sense out of it. Usually, but not always, the producers can make some money out of the audience. There for it is important to understand what happens when a audience "meets" a media text.
when describing and defining the target audience, you need to know who you would like your audience to be, you could have more than one distinct audience with different needs. Describing your target audience does not have to be a difficult task, Think of a ideal audience member then think about their occupations, gender, interests, technological expertise then begin to think about the categories they fall into. Your target audience may even fall into a group such as student in full-time education, retired people or people who travel aboard on holiday.
Audience engagement describes how an audience interacts with a media text. Different people react in different ways to the same advert. Some people may find some adverts amusing when some other people may not.
Audience Expectations are the advance ideas an audience may have about a media text/product. This applies to series adverts such as "go compare" or "specsaver". Sometimes advertisers challenge the audiences expectations. This can be seen in in the "Iceland" adverts.
When a television advert is being planned, the most important question the producers have to think about is "what is the target audience?" If no one is going to want to watch or buy the product then it was all a waste of time. Audience research is a major part of any media company's work. They use questionnaires, focus groups, and comparisons to existing media products and spend a great deal of time and money finding out who potential customers are and how they can 'appeal' to them.
Adverting is a serious business. TV advertisers need to know their target audience. In particular:
- Income bracket/Status
- age
- gender
- race
- location
One common way of describing audience is to use a letter code show their income bracket:
A. Top management, bankers, lawyers, doctors and other highly payed professionals.
B. Middle management, teachers, many 'creatives' such as graphic designers.
C. Office spectators, junior mangers, nurses, specialist clerical staff ect.
D. skilled workers, trades-persons (white collar)
E. Semi-skilled and unskilled manual workers (blue collar)
F. Unemployed, students, pensioners, casual works.
Psychopathic is the study of personality, value, attitude, interests and lifestyles. This area of research focuses on:
Interests,
Activities,
Opinions,
Hence psychopathic factors are also called IAO Variables.
Geodemographic segmentation is based on two simple principles:
1. People who live in the same neighbourhood are more likely to have similar characteristics the two people chosen at random.
2. Neighbourhoods can be categorised in terms characteristics of the population which they contain. Any two neighbourhoods can be placed in the same category, i.e, they contain similar types of people, even though they are widely separated.
Once they know the income/status, age, gender, race, location of their potential audience, media producters can began to shape their adverts to appeal to a target audience with known reading/viewing and listening habits.
Once the advert had been produced, it is important to make sure your target audience to see it.
Thursday, 22 January 2015
Blog 5 - Regulations Of Advertisements
Advertising needs to be regulated. The regulation takes place through two main bodies, The ASA and the OFCOM.
Why Regulation Is Important
Advertising is an essential part of the modern day life and economy, giving information consumers about all the objects that are available to them be and gives them information and reasons for them to go and buy the products that is being advertised to them...But it is very important that the information in the advert is accurate and is not misleading to the audience and it can be trusted by the consumers that hear or see the advertisements.
OFCOM
The Office of Communications (OFCOM) is the government approved regulatory and the competition authority for the for broadcasting, telecommunications and postal industries of the united kingdom. OFCOM have a wide range of power across television, radio, telecoms and postal sectors. It has a statutory duty to represent the interests of the citizens and the consumers by promoting competitions and protecting the public from what might be seen as harmful or offensive material. Some of the main areas OFCOM looks over are licensing, research, codes and policies, complaints, competition and protecting the radio spectrum. When OFCOM are dealing with advertisements, they often direct you to the ASA which specifically regulates advertisements.
ASA
The Advertising standards Authority (ASA) ensuring that adverting can be trusted. The ASA stared 50 years ago and their job is to ensure that advertising in all forms of media from newspapers, magazines and billboards, television, radio and the internet is legal, decent, honest and truthful. If an advert fails the tests then the advertising is either amended or withdrawn.
The work that they cover:
Is the advert inaccurate or misleading?
and..
Might it cause offence to people who are seeing it, or could it course harm to anyone, especially children?
If any advert is misleading or inaccurate, or if it does offend people and course harm to people, the ASA have every right to not allow the advert to be shown or heard on the radio, to make sure that the audience do not get offended but what it being said and what is being seen.
Role of the ASA
As well as proactively checking as from many millions that shoe up every year in the UK, they act on complaints to make sure that the audience are protected from misleading, harmful or offensive as that could anger anyone who is watching it. Even one single complaint can lead to a formal investigation and if the ASA believe it is harmful or misleading and/ or offensive, the ad will be withdrawn.
ASA Intervention has changed tobacco advertising
Before the ASA stepped in, cigarettes were advertised as healthy for you, which was a big lie to all that watched the adverts. ASA intervention has changed cigarette advertising started in 1965, when cigarette advertising was banned on TV, or though cigars and loose tobacco continued to be advertised until the early 1990's. In 1975, new rules were invented for other types of cigarette advertising were introduced, along with pre-vetting smoking. In 2003, The tobacco advertising and promotion act of 2002 came into action, stopping advertising and promotion of tobacco products, however, it does not cover ads for rolling papers or for filters.
Three Controversial Advertisements that raise a range of important issues
The issues for this advert is abuse on children. The NSPCC gets lots of complaints each year, due to how the adverts are set out, angering the audience that watch the adverts. The ASA had to say that people can get upset or bothered over adverts like this because it bothers them due to not being able to help and concerning parents because of them being parents and being worried for their own children's safety.
My opinion on the NSPCC adverts are that they are very shocking to people who watch them and I can understand why the audience get angry and upset when watching an advert that handles such a emotional feeling towards it that they do not want to see or have their young children watch it. I think that the NSPCC should make and advert that is more friendly to those who watch it so they do not complain about it to the ASA. At the end of the day, people need to know that child abuse is happening to young people and children ever where and it needs to be stopped.
Sexism
The issue for this advert is Sexism. This advert is about new car tires, but what they do in this advert is make out that women should not be trusted behind the wheel of the car because they are bad on the road which would offend women all over the world is they saw this advert and they would call it sexist because they are making men look better then women.
What ASA have said about adverts with sexism in them is, 19% of people get offended over sexist adverts over women due to the way that women get portrayed as bad drivers, dumb, weak ect. causing them to have to have to stop showing them on the TV.
My thoughts on sexism in the adverts is that it shouldn't be done in the first place. By making men better then women is sick because they think men hold more power. I believe that we shouldn't make one gender more powerful then the other because men can do what women do too, it should not matter about gender.
Junk Food
The issue in this is junk food. this is a mixture of different adverts that advertise junk food which people have got a problem with because it is advertising to people that it is okay to eat unhealthy food specially to children and to teens.
What the ASA have to say on people advertising people eating unhealthy food is "most would agree that advertising informs and promotes consumer choice, not everyone is happy that some food and drink choices can be promoted in the first place. For instance, critics of ads for ‘unhealthy’ food have called for restrictions or even outright bans of advertising for these products. In particular, they cite concerns about the impact these ads have on children’s health."
" The ASA is fully aware of these concerns. In particular we are committed to ensuring ads do not contain anything that is likely to result in a child’s physical, mental or moral harm. We are not, however, a social engineer, and it is not our role to say whether a legally available product or service is ‘good’ or ‘bad’. We are responsible for making sure that they are advertised within the rules."
My thoughts on Junk food being advertised is that it should be cut down. instead of advertising junk food all the time, start advertising healthier food to get kids, teens and even adults more interested in the healthier opposition instead of the easier opposition which just happens to be junk food. If advertisers force more on the healthier food then junk food, people would complain less.
Why Regulation Is Important
Advertising is an essential part of the modern day life and economy, giving information consumers about all the objects that are available to them be and gives them information and reasons for them to go and buy the products that is being advertised to them...But it is very important that the information in the advert is accurate and is not misleading to the audience and it can be trusted by the consumers that hear or see the advertisements.
OFCOM
The Office of Communications (OFCOM) is the government approved regulatory and the competition authority for the for broadcasting, telecommunications and postal industries of the united kingdom. OFCOM have a wide range of power across television, radio, telecoms and postal sectors. It has a statutory duty to represent the interests of the citizens and the consumers by promoting competitions and protecting the public from what might be seen as harmful or offensive material. Some of the main areas OFCOM looks over are licensing, research, codes and policies, complaints, competition and protecting the radio spectrum. When OFCOM are dealing with advertisements, they often direct you to the ASA which specifically regulates advertisements.
ASA
The Advertising standards Authority (ASA) ensuring that adverting can be trusted. The ASA stared 50 years ago and their job is to ensure that advertising in all forms of media from newspapers, magazines and billboards, television, radio and the internet is legal, decent, honest and truthful. If an advert fails the tests then the advertising is either amended or withdrawn.
The work that they cover:
- Magazines and newspapers
- Radio and TV
- Television shopping channels
- Poster
- Cinema
- Direct mail (advertising sent through the post and addressed to you personally)
- Internet, including a company's own marketing on its own website or social networking page, as well as in paid-for space
- leaflets and brochures
- Commercial emails and mobile messages
- CD ROMs, DVDs, videos and faxes
- sales promotions (special offers, prize draws and competitions)
- Sponsoring e.g. of events or TV programs
- packaging
- shop windows
- telephone calls
- Fly-Posting
- private certified ads
- statutory/ public notices
- political ads
- online editorial
Is the advert inaccurate or misleading?
and..
Might it cause offence to people who are seeing it, or could it course harm to anyone, especially children?
If any advert is misleading or inaccurate, or if it does offend people and course harm to people, the ASA have every right to not allow the advert to be shown or heard on the radio, to make sure that the audience do not get offended but what it being said and what is being seen.
Role of the ASA
As well as proactively checking as from many millions that shoe up every year in the UK, they act on complaints to make sure that the audience are protected from misleading, harmful or offensive as that could anger anyone who is watching it. Even one single complaint can lead to a formal investigation and if the ASA believe it is harmful or misleading and/ or offensive, the ad will be withdrawn.
ASA Intervention has changed tobacco advertising
Before the ASA stepped in, cigarettes were advertised as healthy for you, which was a big lie to all that watched the adverts. ASA intervention has changed cigarette advertising started in 1965, when cigarette advertising was banned on TV, or though cigars and loose tobacco continued to be advertised until the early 1990's. In 1975, new rules were invented for other types of cigarette advertising were introduced, along with pre-vetting smoking. In 2003, The tobacco advertising and promotion act of 2002 came into action, stopping advertising and promotion of tobacco products, however, it does not cover ads for rolling papers or for filters.
Three Controversial Advertisements that raise a range of important issues
Charity adverts (Child abuse)
The issues for this advert is abuse on children. The NSPCC gets lots of complaints each year, due to how the adverts are set out, angering the audience that watch the adverts. The ASA had to say that people can get upset or bothered over adverts like this because it bothers them due to not being able to help and concerning parents because of them being parents and being worried for their own children's safety.
My opinion on the NSPCC adverts are that they are very shocking to people who watch them and I can understand why the audience get angry and upset when watching an advert that handles such a emotional feeling towards it that they do not want to see or have their young children watch it. I think that the NSPCC should make and advert that is more friendly to those who watch it so they do not complain about it to the ASA. At the end of the day, people need to know that child abuse is happening to young people and children ever where and it needs to be stopped.
Sexism
The issue for this advert is Sexism. This advert is about new car tires, but what they do in this advert is make out that women should not be trusted behind the wheel of the car because they are bad on the road which would offend women all over the world is they saw this advert and they would call it sexist because they are making men look better then women.
What ASA have said about adverts with sexism in them is, 19% of people get offended over sexist adverts over women due to the way that women get portrayed as bad drivers, dumb, weak ect. causing them to have to have to stop showing them on the TV.
My thoughts on sexism in the adverts is that it shouldn't be done in the first place. By making men better then women is sick because they think men hold more power. I believe that we shouldn't make one gender more powerful then the other because men can do what women do too, it should not matter about gender.
Junk Food
The issue in this is junk food. this is a mixture of different adverts that advertise junk food which people have got a problem with because it is advertising to people that it is okay to eat unhealthy food specially to children and to teens.
What the ASA have to say on people advertising people eating unhealthy food is "most would agree that advertising informs and promotes consumer choice, not everyone is happy that some food and drink choices can be promoted in the first place. For instance, critics of ads for ‘unhealthy’ food have called for restrictions or even outright bans of advertising for these products. In particular, they cite concerns about the impact these ads have on children’s health."
" The ASA is fully aware of these concerns. In particular we are committed to ensuring ads do not contain anything that is likely to result in a child’s physical, mental or moral harm. We are not, however, a social engineer, and it is not our role to say whether a legally available product or service is ‘good’ or ‘bad’. We are responsible for making sure that they are advertised within the rules."
My thoughts on Junk food being advertised is that it should be cut down. instead of advertising junk food all the time, start advertising healthier food to get kids, teens and even adults more interested in the healthier opposition instead of the easier opposition which just happens to be junk food. If advertisers force more on the healthier food then junk food, people would complain less.
Wednesday, 7 January 2015
Blog 4 - Analysing a Television Advertisement in Detail
The first advert that I am going to analyse in this blog is the Sky Movies Christmas advert that came out this year for the movies that are being shown over the christmas holiday.
This Advert shows a family that goes through a few of the different movies that are going to be shown over Christmas. The Family actually turn into characters and looks like they are taking part in each movie clip that we see in the advert.
The type of style that is being used in this advertisement is Intertexuality. This is seen as the family moves from movie to movie clip and the family become Muppets, Lego and frozen characters.
The Target audience is for families or younger children. This is to get children looking forward to watching movies over the christmas holiday with there family because they see that there favourite move is playing over the holiday.
The emotions response to this advertisement is happy and excitement. Children will see this advert and get excited because movies like Spider-Man and Frozen are bring shown over the holiday and parents will see how excited their children are which makes the parents happy because their child is looking forward more and more to Christmas.
This advertisement does not use true Celebrity endorsement, but what it does use is famous characters such as the Muppets, Spider-Man, the lego people and Olaf. By using the most famous characters from each movie, it catches hold of the audience attention more.
This advert does uses brand identity. This can be seen at the end of the advert when the brand name (Sky Movie) Is shown to the audience.
The Sound is very clear in the advert. You can hear everything very well and the Music is very Christmas like, giving the whole advert the Christmas feel the advert needs. The Computer graphics are amazing. This can be seen in all the movie clips when the family seriously look like they are actually in the movies when they really aren't. The Advert doesn't really use text until the end but when you do get to see it, it goes with the advert and gives it the Christmas touch. The Effects of the advert give the whole magical feel to the advert when the family travel from film to film.
The Second advert I am going to look at is Sainsbury's advert 2014 for Christmas.
This advert is based around a true story about what happened on Christmas Eve and Christmas Day during the first world war. It shows British soldiers and German soldiers sing holy night on Christmas Eve then on Christmas Day all the soldiers played Football with one another and ended up making friends, but sadly have to go back to war the next day.
The type of style that is used in this advert is realism because of the fact that this advert is based around a true story. Sainbury's did this advert with the Poppy Appeal to help raise money for the Poppy Appeal.
The target audience for this advert is for the people who shop at Sainbury's, but it is also for people who support the soldiers who died in the first world war (The poppy Appeal). This is to help the Audience to show what a true meaning of Christmas is, putting all the bad to one side for one special day and celebrate with people.
The emotions response to this advert is really emotional response, The reason to why this advert gets such a emotional response from it's audience is because it touches a really sensitivity topic which is the world war 1. It touches peoples hearts because of the face that the Germans and the British actually got along and made friends on Christmas day, this showing people that not every German was completely wanted this to happen to the world.
This advert does not use famous people in it. It uses unknown actors that take part in this advert.
With this advert, the sound is very clear so you can hear when the actors are singing and when that are talking. The lighting of the advert starts of dark with a hint of light, giving the audience the feeling a bit of loneliness to show that the soliders are missing home and when Jim (one of the soilders) gets a gift from home and the soulders start of singing Holy night it warms up the audinece's hearts. It then gets lighter to show that it is now morning and it is the one day of the year where both fighting sides forget about being enemies and begin to play football. The light suggests to me that anyone can be friends, even if you are not meant to. The angle of the camera is effective due to the way it moves during the football scene and how it catches all the soilder having fun for the first time in a while. It effects the audience's feelings because it is so emosional know that at soon after getting to know eachother, the fighting teams had to go back to being enimes the next day.
This Advert shows a family that goes through a few of the different movies that are going to be shown over Christmas. The Family actually turn into characters and looks like they are taking part in each movie clip that we see in the advert.
The type of style that is being used in this advertisement is Intertexuality. This is seen as the family moves from movie to movie clip and the family become Muppets, Lego and frozen characters.
The Target audience is for families or younger children. This is to get children looking forward to watching movies over the christmas holiday with there family because they see that there favourite move is playing over the holiday.
The emotions response to this advertisement is happy and excitement. Children will see this advert and get excited because movies like Spider-Man and Frozen are bring shown over the holiday and parents will see how excited their children are which makes the parents happy because their child is looking forward more and more to Christmas.
This advertisement does not use true Celebrity endorsement, but what it does use is famous characters such as the Muppets, Spider-Man, the lego people and Olaf. By using the most famous characters from each movie, it catches hold of the audience attention more.
This advert does uses brand identity. This can be seen at the end of the advert when the brand name (Sky Movie) Is shown to the audience.
The Sound is very clear in the advert. You can hear everything very well and the Music is very Christmas like, giving the whole advert the Christmas feel the advert needs. The Computer graphics are amazing. This can be seen in all the movie clips when the family seriously look like they are actually in the movies when they really aren't. The Advert doesn't really use text until the end but when you do get to see it, it goes with the advert and gives it the Christmas touch. The Effects of the advert give the whole magical feel to the advert when the family travel from film to film.
The Second advert I am going to look at is Sainsbury's advert 2014 for Christmas.
This advert is based around a true story about what happened on Christmas Eve and Christmas Day during the first world war. It shows British soldiers and German soldiers sing holy night on Christmas Eve then on Christmas Day all the soldiers played Football with one another and ended up making friends, but sadly have to go back to war the next day.
The type of style that is used in this advert is realism because of the fact that this advert is based around a true story. Sainbury's did this advert with the Poppy Appeal to help raise money for the Poppy Appeal.
The target audience for this advert is for the people who shop at Sainbury's, but it is also for people who support the soldiers who died in the first world war (The poppy Appeal). This is to help the Audience to show what a true meaning of Christmas is, putting all the bad to one side for one special day and celebrate with people.
The emotions response to this advert is really emotional response, The reason to why this advert gets such a emotional response from it's audience is because it touches a really sensitivity topic which is the world war 1. It touches peoples hearts because of the face that the Germans and the British actually got along and made friends on Christmas day, this showing people that not every German was completely wanted this to happen to the world.
This advert does not use famous people in it. It uses unknown actors that take part in this advert.
With this advert, the sound is very clear so you can hear when the actors are singing and when that are talking. The lighting of the advert starts of dark with a hint of light, giving the audience the feeling a bit of loneliness to show that the soliders are missing home and when Jim (one of the soilders) gets a gift from home and the soulders start of singing Holy night it warms up the audinece's hearts. It then gets lighter to show that it is now morning and it is the one day of the year where both fighting sides forget about being enemies and begin to play football. The light suggests to me that anyone can be friends, even if you are not meant to. The angle of the camera is effective due to the way it moves during the football scene and how it catches all the soilder having fun for the first time in a while. It effects the audience's feelings because it is so emosional know that at soon after getting to know eachother, the fighting teams had to go back to being enimes the next day.
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