This Advert shows a family that goes through a few of the different movies that are going to be shown over Christmas. The Family actually turn into characters and looks like they are taking part in each movie clip that we see in the advert.
The type of style that is being used in this advertisement is Intertexuality. This is seen as the family moves from movie to movie clip and the family become Muppets, Lego and frozen characters.
The Target audience is for families or younger children. This is to get children looking forward to watching movies over the christmas holiday with there family because they see that there favourite move is playing over the holiday.
The emotions response to this advertisement is happy and excitement. Children will see this advert and get excited because movies like Spider-Man and Frozen are bring shown over the holiday and parents will see how excited their children are which makes the parents happy because their child is looking forward more and more to Christmas.
This advertisement does not use true Celebrity endorsement, but what it does use is famous characters such as the Muppets, Spider-Man, the lego people and Olaf. By using the most famous characters from each movie, it catches hold of the audience attention more.
This advert does uses brand identity. This can be seen at the end of the advert when the brand name (Sky Movie) Is shown to the audience.
The Sound is very clear in the advert. You can hear everything very well and the Music is very Christmas like, giving the whole advert the Christmas feel the advert needs. The Computer graphics are amazing. This can be seen in all the movie clips when the family seriously look like they are actually in the movies when they really aren't. The Advert doesn't really use text until the end but when you do get to see it, it goes with the advert and gives it the Christmas touch. The Effects of the advert give the whole magical feel to the advert when the family travel from film to film.
The Second advert I am going to look at is Sainsbury's advert 2014 for Christmas.
This advert is based around a true story about what happened on Christmas Eve and Christmas Day during the first world war. It shows British soldiers and German soldiers sing holy night on Christmas Eve then on Christmas Day all the soldiers played Football with one another and ended up making friends, but sadly have to go back to war the next day.
The type of style that is used in this advert is realism because of the fact that this advert is based around a true story. Sainbury's did this advert with the Poppy Appeal to help raise money for the Poppy Appeal.
The target audience for this advert is for the people who shop at Sainbury's, but it is also for people who support the soldiers who died in the first world war (The poppy Appeal). This is to help the Audience to show what a true meaning of Christmas is, putting all the bad to one side for one special day and celebrate with people.
The emotions response to this advert is really emotional response, The reason to why this advert gets such a emotional response from it's audience is because it touches a really sensitivity topic which is the world war 1. It touches peoples hearts because of the face that the Germans and the British actually got along and made friends on Christmas day, this showing people that not every German was completely wanted this to happen to the world.
This advert does not use famous people in it. It uses unknown actors that take part in this advert.
With this advert, the sound is very clear so you can hear when the actors are singing and when that are talking. The lighting of the advert starts of dark with a hint of light, giving the audience the feeling a bit of loneliness to show that the soliders are missing home and when Jim (one of the soilders) gets a gift from home and the soulders start of singing Holy night it warms up the audinece's hearts. It then gets lighter to show that it is now morning and it is the one day of the year where both fighting sides forget about being enemies and begin to play football. The light suggests to me that anyone can be friends, even if you are not meant to. The angle of the camera is effective due to the way it moves during the football scene and how it catches all the soilder having fun for the first time in a while. It effects the audience's feelings because it is so emosional know that at soon after getting to know eachother, the fighting teams had to go back to being enimes the next day.
Well done, a lot of thought and effort has gone into your analysis.
ReplyDeleteMr Williamson