You can find information on Television Ratings on BARB and key strength. This imformation is useful because they measure the population of a programme, in terms of population and number of viewers. Ratings are important to commercial broadcasters such as ITV and Channel 4 because they are able to charge more for advertisements during high-rated programmes. Depending on TV ratings, broadcasters may drop shows from their lineups or switch them to different times where they have more chance of being popular.
A programme profile is what the programme is for, when it will be aired and how many rating it gets. It is useful for broadcasters to know this to that way they know what time to show the programmes and what channels they should be on and who they are aimed at so if it is a child show it would be played in the morning, if it is something for the whole family it would be played in the afternoon when parents and kids get in from school and if it is just for adults it would be aired at night.
A rate card is a document containing prices and descriptions for various advert placements options available from a media outlets. Rate cards are useful for an advertising company such as ITV and channel 4 because the broadcasters then know when to put an advert in between TV programmes and how much it will coast to have the advert advertised.
Information that can be found in an online advertisers' information pack is that if you want to advertise on channels such as Channel 4, you can learn about the air times, the sponsorships, digital air time, learning about advertising, the campaigns and current opportunities. This is helpful to advertisers because it is helping get more informations about advertising on channels like Channel 4.
Please make sure that your examples/explanations are as specific as possible - use real programme examples.
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