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Focus Group
1. What do you looking for in a smart phone?
2. What brand do you go for? why?
3. How much are you willing to pay for your smart Phone?
4. What do you use you phone for the most?
5. Do you like about smart phones?
6. Does the phone have to be a certain colour before you buy it?
7. would it be if your smart Phone had a longer battery life? why?
8. What would make you want to swap phone brands? why?
9. which advert is better? why?
Market Research
With this Samsung galaxy S3 advert, you have people waiting in a line for a knew IPhone, but they have people walking around talking about how amazing the new Samsung galaxy S3 is and what makes it better.
The good thing about this is that the Samsung company have made it clear to the audience all the good things about the Samsung galaxy S3 and all the amazing things that you can do with it like just touch the phones together to send things to each other and how good the screen is on the phone and how good the camera is on the phone. By making the Samsung Galaxy S3 stand out more from the Iphone, it causes people to want to go and buy the Samsung Galaxy S3 more then the Iphone. This helps make the Samsung Galaxy S3 more popular.
They have to be careful while doing this because if they make the phone to sound a lot better then the IPhone and it turns out to be not as good as they make it out to be, they can get into a lot of trouble for false advertising because the audience went and got the phone and it turned out to be a terrible and then people get upset with the Samsung Galaxy S3.
The good thing about the Sony company is that they have showed all the good things about the phone like it takes good pictures, good videos and that the phone may be water proof, meaning that you can take pictures when you are underwater and that the pictures come out very clear.
They have to be careful with what they say about the phone being "water proof" because if they say that the phone is water proof when it is really water resistant and they throw the phone into bath water and it stops working, it is false advertising. If you say a phone is water proof it needs to water proof if you have said the phone is water proof, then it really has to be water proof.
With this IPhone 5s advert, they make the face-time the main thing.
The good thing about this face-time advert is that it is telling people that they can face-time there loved ones so they don't have to just call them and hear their voice, but they can actually fully see them so it is easier to talk to them and see how they are actually reacting to whatever they are talking about. It also makes the camera look really clear when it is being used.
The IPhone company have made the face-time look so amazing and that it will work even if you are in a different country and that the camera is good. The problem with this that they can make the camera for face-time look good in the advert, but if you try and face-time someone with the IPhone and the signal is bad, it causes the phone camera to play up and be all fuzzy.
With this HTC ONE (M8) advert, they have the phone next to a IPhone and you have Siri talking to Cortana.
The good thing about this advert is that they are talking about all the good thing about the HTC ONE (M8) such as what it can do and how it can help you with things though out the day and makes itself look better then the IPhone so that more people will go and buy this phone and not the IPhone.
The bad thing about this advert is that it makes the IPhone look bad. They have to be careful with this because they could get into a lot of trouble with the Iphone company because of how they are making the IPhone look bad to other people who might have been interested in getting the Iphone.
The things that all these adverts have in common is that all talk about how good the phone and all the amazing things that the phone can do. I have also noticed that the Samsung Galaxy S3 and the HTC ONE (M8) both make fun out of the Iphone. I think this is because the Iphone has been the phone that lost of people wanted to get, so by making these's kind of adverts, it gets the attention of the Iphone audience to drop the Iphone and buy their phone.
The good thing about this face-time advert is that it is telling people that they can face-time there loved ones so they don't have to just call them and hear their voice, but they can actually fully see them so it is easier to talk to them and see how they are actually reacting to whatever they are talking about. It also makes the camera look really clear when it is being used.
The IPhone company have made the face-time look so amazing and that it will work even if you are in a different country and that the camera is good. The problem with this that they can make the camera for face-time look good in the advert, but if you try and face-time someone with the IPhone and the signal is bad, it causes the phone camera to play up and be all fuzzy.
With this HTC ONE (M8) advert, they have the phone next to a IPhone and you have Siri talking to Cortana.
The good thing about this advert is that they are talking about all the good thing about the HTC ONE (M8) such as what it can do and how it can help you with things though out the day and makes itself look better then the IPhone so that more people will go and buy this phone and not the IPhone.
The bad thing about this advert is that it makes the IPhone look bad. They have to be careful with this because they could get into a lot of trouble with the Iphone company because of how they are making the IPhone look bad to other people who might have been interested in getting the Iphone.
The things that all these adverts have in common is that all talk about how good the phone and all the amazing things that the phone can do. I have also noticed that the Samsung Galaxy S3 and the HTC ONE (M8) both make fun out of the Iphone. I think this is because the Iphone has been the phone that lost of people wanted to get, so by making these's kind of adverts, it gets the attention of the Iphone audience to drop the Iphone and buy their phone.
Shauna you must write up your findings from the survey monkey and focus group.
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