AS3 - Task Four - Screening

Now that my advert is done. I did a focus group to show my advert. The pros of doing a focus group to show my advert because it helps get more feed back on what is good about the advert and what could be improved on the advert. The cons of doing a focus group to show my advert is that you could feel bad about something that you thought you did really well on then get feedback from someone in the focus group telling you that what you did wasn't really that good, so when it comes to focus groups, you can get a lot of negative feedback from people.

The age group for my focus groups is from 17 and older and the gender I have asked to look at my advert are male and female.

The questions I have asked were:

• "What did you like about the advert?"
• "what don't you like about the advert?"
• "What do you think can be improved with the advert?"
• "Does the advert make you want to buy the product?"

The improvements that I could have done with my advert is that I could have spent more time on it instead of rushing it like I have. I think it looks a bit rushed with the editing. It looks like i have quickly thrown it together so I can hand it in on time. This has taught me that I need to spend a bit more time with the editing of video's to make them look a bit more professional. What I should have done with my advert is thought it out a bit more before I went into shooting because that way my advert could look less rushed then it is. I should have given myself a bit more time when it come to making the advert and not actually leaving it till last minute like I did but it has taught me a lesson that I must keep on track when it comes to shooting otherwise everything will be a lot harder then it actually needs to be.