AS3 - Task One - Pre-Production

Story board

Location Visit Sheet Programme Title: Advert for Sony Xperia Z3 Client: Sony company Writer: Shauna Marks Producer: Shauna Marks Director: Carly Lasslett Date: 2/04/15

Rough Sketch/Explanation of location and key points to note You can get the 128, 150, 346 or the 368 bus. Get off at green lane then walk down burnside road, past the primary school and the two churches and walk down stevens road till you see the house number 33. But if you are getting the 368 you must get off at Becontree Avenue and walk to stevens road and look for the house 33. Access to location via: The best way to get to the house will be by bus. Name and number of location contact: 33 stevens road Dagenham essex RM8 2QP and the number is 0208 2999 1996

Health and Safety Issues to note: ●      There will be a dog at the house so the crew and the actresses must be careful when going into the kitchen because the dog can get over excited and is known for biting. Please let me know when the dog is out of its cage so I can return it into the cage before getting anything from the kitchen.

Potential Filming Problems : ●      Crew and actresses must be careful when walking around the house. There is furniture and wires around the house. All furniture that will not be used will be moved but might still be able to trip over. Let me know if you think the furniture is in a dangerous area, please let me know. The wires will be moved out of the way as best as possible but may still be in the way. Please watch where you are walking if you are moving around the house.

Additional Notes:  (map of area/weather forecast etc) It does not matter about the weather forecast because all the filming will be done inside of the location

Risk Assessment

Group Members: Shauna Marks                                Location: 33sevens road RM8 2QP

Hazard	Person(s) at Risk	Likelihood of Hazard 1 – Extremely Unlikely 5 – Extremely Likely	Severity of Hazard Outcomes 1 – Very Low Risk 5 – Very High Risk	Risk Level (Likelihood + Severity) 2	Measures to Take to Manage Risk	Risk Managed? Y/N
Being bite by the family dog	Crew and the actresses	2	3	3.5	Have the dog kept in the cage when filiming	yes
Tripping over the furniture	crew and the actresses	3	3	4.5	move all of the furniture that will not be used in the filming out of the way so no one can get hurt	yes
Tripping over the equipment and wires	crew and actresses	2	2	3	make sure that all wires and equipment are out of the way so that no one can get hurt by them	yes

Production Schedule Cast and Crew Contact Details Programme Title: Advert Client: Sony Writer: Shauna Marks Date:
Name/Role	Mobile Telephone Number	Home Telephone Number
Shauna Marks (me) : Crew Carly Lasslett: Crew Samuel Robert: crew Josie Bruce: Crew Adam Parks: Crew Enya McDonnell: Cast Cara Nott: Cast	0789 5118 7654 0795 222 6751 0741 808 9135 0753 975 9913 0777 064 8822 0711 456 2999 0799 574 3882	0208 777 2813 0208 564 2834  0208 435 5883 0208 573 5863 0208 123 7327 0208 573 6879 0208 462 4586

Shooting Schedule

Day	Scene	Location	Equipment	Costumes	Props	Cast +Crew
1. 2. 3. 4. 5. 6. 7.	The broken phone scene and friend (actress 2) walks into the living room and asks what’s wrong and friend (actress 1) explains whats happened to her phone with close ups on the phones and the acresses. The friend (actress 2) tells her friend (actress 1) about the new Sony Xperia Z3 and then the friend (actress 1) asks why it’s so good to have as her next phone with close up of the friend (actress 2) holding the Sony Phone. This scene will be a close up on the Sony phone and the friend (acress 2) explaining what is good about the phone and will show the wider screen and voice recognising technology. Friends (actress 1 and 2) will do water experiment on the Sony phone to prove that it is waterproof. Friend (actress 1) will ask how much it will coast then get excited when it is a descent price and then wants to get the phone.	A local house The same Local House The same Local House The same Local House The same Local House The same local house The Same local House	camera, tripod, SD card, microphone Camera, tripod, SD card, microphone   Camera, tripod, SD card, microphone Camera, tripod, SD card, microphone Camera, tripod, SD card, microphone Camera, tripod, SD card and microphone Camera, tripod, SD card and microphone Camera, tripod, SD card and microphone Camera, Tripod, SD card and microphone	Jeans, shoes and t-shirts Jeans, shoes and t-shirts Jeans, shoes and t-shirts Jeans, shoes and t-shirts Jeans, shoes and t-shirts jeans, shoes and t-shirt Jeans, shoes and t-shirt Jeans, shoes and t-shirt Jeans, shoes and t-shirt	Broken Samsung, the new Sony Xperia Z3 The new Sony Xperia Z3 The new Sony Xperia Z3 The new Sony Xperia Z3 The new Sony Xperia Z3 The new Sony Xperia Z3 The new Sony Xperia Z3	Crew: Me, Carly Lasslett, Samuel Robert, Josie Bruce and Adam Parks Cast: Enya McDonnell and Cara Nott Crew: me, Carly Lasslett, Samuel Robert, Josie Bruce and Adam Parks Cast: Enya McDonnell and Cara Nott Crew: me, Carly Lasslett, Samuel Robert, Josie Bruce and Adam Parks Cast: Cara Nott Crew: me, Carly Lasslett, Samuel Robert, Josie Bruce and Adam Parks Cast: Cara Nott and Enya McDonnell Crew: me, Carly Lasslett, Samuel Robert, Josie Bruce and Adam Parks Cast: Enya McDonnell and Cara Nott Crew: me, Carly Lasslett, Samuel Robert, Josie Bruce and Adam Parks Cast: Enya McDonnell and Cara Nott Crew: me, Carly Lasslett, Samuel Robert, Josie Bruce and Adam Parks Cast: Enya McDonnell and Cara Nott Crew: Me, Carly Lasslett, Samuel Robert, Josie Bruce and Adam Park Cast: Enya McDonnell and Cara Nott.

 

Production Budget
Items	Cost
1. Cannon XF100 2. transcend 32GB premium SDHC class 10 UHS-1 300X Memory Card 3. XCSOURCE Professional Portable Magnesium Aluminium alloy Tripod Monopod & Ball Head For DSLR SLR Camera DV Canon Nikon Petax Sony Tripod Q-555 Max Height: 55.9", Max Load: 8KG LF393 4. Rode Rycote Videomic With Deadcat Wind Muff, Micro-Boom Pole and VC1 Cable. 5. Clothes 6. The actresses	£391.34 £10.57 £49.99 £169 £90 £20
	Total Production Budget: £730.9

Proposal Prepared by Shauna Marks

The advert will be for the phone called Sony Xperia Z3. The advert will be for the age group 16 and over because the USP of the phone will be more for teenagers to older people. The advert will be aiming the USP to the viewers so it will make it more eye-catching to the viewers and make them want to by the product. The advert will have two actresses, one with a broken Samsung phone and one with the Sony Xperia Z3 phone. The advert will be filmed at a house to give the feeling that it is just two normal teenagers, talking about the phones. The actress with the Sony Xperia Z3 will explain to the viewers that the phone is water proof, it will recognise your voice, has a better camera/video and a better screen. The first actress will then act all excited and will want to go and by the phone like her friend has. My advert will be eye catching to new buyers because it will show them that the phone is better for reading texts and emails and show that when you put it near water there will be less worry of water damage happening to the phone. Time for filming will be 2 weeks just to make sure I got everything and have time to re-shoot. The budget will be £730.95.

AS2 - Task five - Pitch

AS2 - Task Four - Regulation

Here I am going to be going to make sure that I am not going to be running into any kinds of issues while I am filming my advert. I Have come up with this idea on my own and I have made sure that this whole idea was indeed my own idea because I know that if i have used an Idea that is not my own i will be done for copyright because I have not asked to use that persons Idea. It is the same with the music that I will be using for the background music that will be playing in the background because I will need permission before I can use it within the advert.

I also need to make sure that I do not use any kind of risky content that will upset anyone who is watching the advert. if I use risky content that will upset anyone I can get in a lot of trouble for what I have done and for not looking at the Regulations and the advert will either be taken down or will not be able to be put on TV, then all that money and hard work will be a waste of time. I also need to make sure that I am not using false advertising with the phone being water proof because if I say that the phone is water proof and the phone turns out not to be then I can get into a lot of trouble with ASA and BCAP because I have said something that the phone does not actually do which means I can be fined for the false advertising of the phone. You can look at more information on false advertising at www.asa.org.uk.

 

AS2 - Task Three: Requirements for a production

For my advert, I will have to find out where I will be filming, who will be in it, what they will be wearing, how much it is going to coast me and how long it will take me to film the advert. It is important to find out all this information before you begin to make your advert because that way it is easy for you to stay within that time frame and the budget. The client will want to know that the production will be carried out in the most cost effective way and this requires a team to be very well organised.

The first thing I will need to look at is the technical Equipment. The equipment i will need will be a camera, a SD card, a mic and a tripod. 

I can get all this from Hire a Camera and Amazon. To hire out a Cannon XF100 for 2 weeks will coast me £391.34. 

For the SD card to buy will coast me £10.57 for a transcend 32GB premium SDHC class 10 UHS-1 300X Memory Card from Amazon.

For the Tripod to buy will coast me £49.99 for a XCSOURCE Professional Portable Magnesium Aluminium alloy Tripod Monopod & Ball Head For DSLR SLR Camera DV Canon Nikon Petax Sony Tripod Q-555 Max Height: 55.9", Max Load: 8KG LF393

For the boom I can get from Amazon and it will coast me £169 for Rode Rycote Videomic With Deadcat Wind Muff, Micro-Boom Pole and VC1 Cable.

The place I will be filming this advert will be in the house. To be able to film this advert I will have to get the landlords agreement before i can do any kind of filming within the house hold.

The problems I can face while filming in the house is people tripping over the equipment, It can be busy with people walking in and out of the room during the filming or maybe the chance of the equipment of breaking and me having to have to pay out for everything and pay for the replacement of the camera.    

The actresses I am going to have in this advert are going to be female and they are both 17. I will be paying them £20 an hour for their acting and they are rising actresses so this will be their first advert they are acting in. The general public will not have to sign a disclaimer because we will be filming inside the house.

The actors will be wearing natural clothes (such as Jeans and a top and shoes) to make it look like the actresses are two normal people having a normal conversation about the Sony new waterproof phone. The clothes that they will be wearing can easily be brought from top shop and the highest amount I will pay for the clothes will be £90.

I will be keeping the costumes in a wardrobe and the props in a cupboard so that they do not get damaged when we are not filming.

The time scale of the filming will be 2 weeks just to make sure I will get everything i need and it gives me time for me to re-shot if I really need to.

The budge for this advert is £730.95 for everything that I need to help make this advert.      

AS2 Task1 - Market and Target Audience Research

Target Audience Research

Create your free online surveys with SurveyMonkey , the world's leading questionnaire tool. 

Focus Group 

1. What do you looking for in a smart phone?

2. What brand do you go for? why?

3. How much are you willing to pay for your smart Phone?

4. What do you use you phone for the most?

5. Do you like about smart phones?

6. Does the phone have to be a certain colour before you buy it? 

7. would it be if your smart Phone had a longer battery life? why?

8. What would make you want to swap phone brands? why? 

9. which advert is better? why?

Market Research

With this Samsung galaxy S3 advert, you have people waiting in a line for a knew IPhone, but they have people walking around talking about how amazing the new Samsung galaxy S3 is and what makes it better. 

The good thing about this is that the Samsung company have made it clear to the audience all the good things about the Samsung galaxy S3 and all the amazing things that you can do with it like just touch the phones together to send things to each other and how good the screen is on the phone and how good the camera is on the phone. By making the Samsung Galaxy S3 stand out more from the Iphone, it causes people to want to go and buy the Samsung Galaxy S3 more then the Iphone. This helps make the Samsung Galaxy S3 more popular.

They have to be careful while doing this because if they make the phone to sound a lot better then the IPhone and it turns out to be not as good as they make it out to be, they can get into a lot of trouble for false advertising because the audience went and got the phone and it turned out to be a terrible and then people get upset with the Samsung Galaxy S3.

  

With is Sony xperia z3, they are showing the audience that the phone is water proof and that the camera is amazing and so is the video on the phone.

The good thing about the Sony company is that they have showed all the good things about the phone like it takes good pictures, good videos and that the phone may be water proof, meaning that you can take pictures when you are underwater and that the pictures come out very clear.

They have to be careful with what they say about the phone being "water proof" because if they say that the phone is water proof when it is really water resistant and they throw the phone into bath water and it stops working, it is false advertising. If you say a phone is water proof it needs to water proof if you have said the phone is water proof, then it really has to be water proof.

With this IPhone 5s advert, they make the face-time the main thing.

The good thing about this face-time advert is that it is telling people that they can face-time there loved ones so they don't have to just call them and hear their voice, but they can actually fully see them so it is easier to talk to them and see how they are actually reacting to whatever they are talking about. It also makes the camera look really clear when it is being used.

The IPhone company have made the face-time look so amazing and that it will work even if you are in a different country and that the camera is good. The problem with this that they can make the camera for face-time look good in the advert, but if you try and face-time someone with the IPhone and the signal is bad, it causes the phone camera to play up and be all fuzzy.




With this HTC ONE (M8) advert, they have the phone next to a IPhone and you have Siri talking to Cortana.

The good thing about this advert is that they are talking about all the good thing about the HTC ONE (M8) such as what it can do and how it can help you with things though out the day and makes itself look better then the IPhone so that more people will go and buy this phone and not the IPhone.

The bad thing about this advert is that it makes the IPhone look bad. They have to be careful with this because they could get into a lot of trouble with the Iphone company because of how they are making the IPhone look bad to other people who might have been interested in getting the Iphone.



The things that all these adverts have in common is that all talk about how good the phone and all the amazing things that the phone can do. I have also noticed that the Samsung Galaxy S3 and the HTC ONE (M8) both make fun out of the Iphone. I think this is because the Iphone  has been the phone that lost of people wanted to get, so by making these's kind of adverts, it gets the attention of the Iphone audience to drop the Iphone and buy their phone.